How to Use SEO to Grow Your Email List
Having an email list is a must today. Many new businesses ignore their email list in favour of gaining more followers on social media. While it’s helpful to build your social media following as well, this is less valuable than your email list. You have complete control and ownership over your email list! These are individuals who chose to sign up to receive emails from you, and that carries a lot of value! How can you grow your email list? These SEO tips that not only increase your organic traffic, but help you grow your email list naturally!
Why You Need an Email List
First, you need to understand why you need to focus on your email list. Having an email list means having a direct line of communication with your best fans. If you post content or products online, your email list subscribers must like it if they chose to subscribe to you! Email is something that’s universally used. It’s not like Facebook or Instagram where only a certain demographic or group is active.
What are the stats that back up the power of email marketing? First, just look at the open rate. Marking emails have an opening rate of 20%! That’s much higher than your Facebook ad or your Twitter post! You can convert more people simply by emailing them, rather than by spamming them on social media. That’s a powerful tool for any business, big or small! Now that you know why you need an email list, let’s talk about how to actually grow that list!
Entice Readers with a Lead Magnet
The most powerful way to convert first-time visitors into email subscribers is through a lead magnet. Lead magnets are things that you essentially bribe readers with in exchange for their email address! Many business owners use free downloads, informative guides, or coupon codes as lead magnets. The visitor wants what you have to offer for free, so they enter their email! It’s as easy as that!
How can you use lead magnets in your SEO strategy? It’s simple! You can incorporate them into your meta title and descriptions. Which title are you more likely to click on when you search for something? The title that reads “Top 4 Business Trends” or the one that reads “Top 4 Business Trends (Plus a Free Guide on How to Use Them!)?” You’re going to click on the second one because it comes with a free bonus that’s actually useful for you!
Create Evergreen Content
Another strategy for boosting your email list through your SEO is by creating evergreen content. If your content is only fresh at certain times of a year, you’re missing out on valuable traffic! While you might see a spike in searches for a holiday-related post during certain times of the year, that’s not going to pay off in the long run. Creating evergreen content, or content that isn’t time-specific, is a great way to boost both your search ranking and your email list!
Including opt-in’s in your evergreen content keeps your readers engaged in your content. You’ll also yield more search results throughout the year! Make sure your content keeps working hard for you not just right now, but months or even years in the future!
Have a Landing Page for Your Email List
Having a landing page on your website for your email list will help new users understand what your email list is all about! Do you offer special tips or coupons on your email list? Explain that directly on a landing page! Including your landing page on your own website is also a great way to improve your bounce rate, something that will in turn increase your SEO power!
Your landing page doesn’t have to be complex! Actually, the simpler it is, the better! Be to the point with your argument and clear about what users can expect when they subscribe to your email list. Keep the sign-up process simple and fast to convert easily!
Improving your email list is about knowing how to use SEO to your advantage. Leverage the best aspects of your email list to entice new users to join you! Having a strong email list is a great way to improve sales! Your email list is one of your biggest marking assets so make sure it works for your business.